We would like to show you a description here but the site won’t allow us. 9 hours ago Deloitte has the most valuable brand among commercial services firms worldwide, as the Green Dot is valued at $26.7 billion, according to the 2021 Commercial Services 100 report from Brand Finance. However, the value of the Deloitte brand slipped nearly 18% in the past year—from $32.5 billion in 2020 to $26.7 billion—due to the Rona,. Brand Centricity: Understands the brand attributes of Innovation, Impact and Leadership and seeks to incorporate these in client-specific messaging; Actively includes the Deloitte brand positioning (impact that matters) in outputs; Adheres to the Deloitte brand guidelines and produces documents of appropriate quality and compliance; People. Understand and translate Deloitte brand and style guidelines into a clear, confident, and human voice; Translate creative briefs into understandable and compelling assets that enhance.
Deloitte’s Manchester practice confirmed today that it has signed a deal with WeWork to occupy 35,000 sq ft of office space in Manchester city centre.
With Deloitte due to exit its existing office at Hardman Street, the deal will provide a flexible solution for the Manchester practice’s 800 people. Deloitte plans to begin occupancy in early 2021, subject to Government national restriction guidelines.
The transaction follows continued investment this year in Manchester, including the expansion of the firm’s consulting capabilities in the region with a headcount growth of 60 in 12 months and a new cyber team of 16. This is in addition to the firm’s investment over the year in its people, with the promotion of six new partners and 10 directors across all services lines.
Further growth includes a new cohort of over 80 graduates and Brightstart apprentices joining the firm over the next three months as well as an overall plan to increase the office headcount by 25% in the next three years.
Andy Westbrook, practice senior partner for Deloitte North West, commented on the move: “Manchester has always been and will remain a very important strategic location for Deloitte. We are immensely proud of the work that we do across the city and the wider region, particularly in supporting Build Back Better, as well as the relationships we have developed. We have invested significantly in our North West business in order to successfully develop our client offerings. This will continue at pace for the foreseeable future, in part driven by the investment we have made in our people across all levels. We have a clear real estate strategy in place, and the move to the Hanover Building is the first step on that journey. The space provides an exciting and inspiring place in which our people can work. It will best support the needs of our people and our clients as we grow our business in the region.’’
Deloitte will occupy two floors in WeWork Hanover Building in Corporation Street near Victoria Station. Dating back to 1905, the historic Edwardian building has recently undergone a major refurbishment and forms part of Manchester’s NOMA regeneration area.
Mathieu Proust, General Manager UK & Ireland at WeWork, said: “We are delighted to partner with Deloitte and look forward to welcoming them into our Manchester community at WeWork The Hanover Building, a beautiful space designed with collaboration and productivity in mind. The seismic shifts we are seeing in the way the world works are redefining the role of the office, and this is a great example of a business recognising the right workspace as a critical resource that enables connection, innovation and company culture to thrive.”
Colliers International advised on the deal.
About WeWork
WeWork is a global leader in flexible space, providing businesses of all sizes with the space, community, and services they need to run and grow their business. With 859 locations, in 151 cities in 38 countries across the world, WeWork delivers flexible space solutions to its 542,000 members worldwide.
About Deloitte
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.
Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.
Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK’s leading professional services firms.
The information contained in this press release is correct at the time of going to press. For more information, please visit www.deloitte.co.uk.
Kelley Grover geeks out on brand and brand governance, but she gets it — for most of her 240,000 colleagues, such matters are a chore, not a passion.
“Most folks say, ‘I don’t have time for brand. I have to meet this goal, I have to meet with this client, I don’t have time to be worrying about that,’” said Grover, Senior Global Brand Manager at Deloitte.
Brand Guidelines Examples
Grover takes a different view: “We are all brand ambassadors. It is all our jobs to be representatives of the brand.”
In 2016, Deloitte launched its refreshed brand identity with a single brand architecture and identity system to deliver on a consistent and meaningful global Deloitte experience.
Deloitte Brand Guidelines 2018
With so many associates who all use or live the new brand in some way, the mammoth task of governance fell to a few people on the Global Brand team.